Automating
MARKETING
Marketing that just happens by itself
Repeat, repeat, repeat! We preach that to our clients. From the good book of marketing. Be consistent. Trust takes time. Keep in contact. When the time is right, their brand is front of mind.
We all know this. And yet. It’s easy to be holier than thou.
Be honest.
Do you keep in touch with every single client, every single month? You probably spend time creating marketing for clients. And before you know it, a new month slaps you in the face, and sneers that you never got round to marketing yourself.
Every month, we plan and execute a multi-channel marketing campaign on behalf of Nettl studios.
We call it Automail. They choose how many printed pieces to mail and eshots to send each month. Our wizard helps them dynamically select prospects and customers, based on their spend, order frequency and profile. They set it once, then forget. We export data, print, address and mail without nagging.
Being consistent is easy, when someone does it for you.
A huge library of editable collateral
Nettl studios get access to our unique online Marketing Archive. It’s a library of ready-made ad campaigns and digital content.
All professionally copy-written, in the same charming tone-of-voice. With distinctive imagery and striking photography.
Teams search the catalogue, or browse sections. There’s printed pieces, like direct mailers and persuasive brochures. Point-of-sale from life-size zebras to flyer dump bins. Digital collateral, eshots and infotorials. Signage. Exhibition displays. Videos. Social media graphics. Everything a graphics business needs to promote their business, at every occasion.
Designers download source InDesign files, edit with their location details and off they go.
Top performing Nettl studios use the whole toolkit. Consistently. They follow our best-practice, interactive Marketing Plan. They Automail to keep in touch with existing clients. And they use marketing collateral for outreach. At networking, events and exhibitions. Like everything in life, they know what they get out, is proportional to what they put in. So they shove in absolutely loads.
Live client trends and threat alerts
The more data fed into w3p, the more helpful it becomes.
When it gorges on customers and prospects, it rewards studios with Insightful Intelligence burps. At the heart of w3p is a customer relationship management system, or crm.
It’s watching what clients do. How they’re behaving. Making notes. Checking them twice. When w3p identifies a threat, like a client might leave, it flags it.
w3p monitors spending and buying patterns. It logs client order frequency, how recently they last ordered and their profitability. Their Recency, Frequency and Margin or RFM.
Clients are profiled, racked and stacked, in real-time. They’re segmented into Top, Great, Good and Emerging, relative to other clients, depending on how profitable their relationship is.
Studios see spending trends – increasing or decreasing – at a glance. Fallen outside their usual buying routine? w3p knows.
Nettl studios identify clear and present dangers using insights. They act defensively, talk with clients to find out why.
Who bought what and other insights
Data is a beautiful thing.
When it’s organised intelligently, data becomes information.And information is power. Phenomenal cosmic power.
w3p’s information architecture isn’t an afterthought. It was designed to give Nettl studios maximum insight.
Every order a client places is stored and sorted into useful categories. It’s tagged in ways to help it make more sense and cause reaction. Because what’s the point of insight if it doesn’t make you say dafuq! and wow! and start sentences with “No way Brenda, you’ll never guess what I just found out…”
Teams might want to find their big spenders. The minute they walked in the door. Or see which clients ordered folders, so they can be gently nudged to re-order. Or extract a list of clients who’ve gone dormant or rogue, so they can call them.
There’s a bank of ready-made report in w3p’s marketing and analytics library.
Phenomenal cosmic power comes with great responsibility. Use it wisely.
You have the right to comply
“I’m so GDP-bored!”
Marketing got a lot more difficult when GDPR data privacy laws came into force. Especially email marketing.
The law is complex and every week businesses are being punished with fines from the Information Commissioner.
w3p has a few little tricks to help you comply. It automatically scans the Telephone Preference Service database to look for blocked numbers. You’ll see a little red thumbs down symbol next to any contacts or customers registered on the do not call list.
When new contacts buy or register online, we store their email opt-in preferences. We automatically classify clients under legitimate interest and remove opt-outs from lists. We make it simple for clients to change marketing preferences online.
Right of Erasure might sound like an 80’s comeback tour. But it allows clients to force businesses to delete their data. Flick the switch in w3p and what we’ve stored is marked for deletion.
A little respect for the law.
